items tagged with amsterdam red light area

Designers are moving into former brothels in Amsterdam

In the heart of Amsterdam's red-light area, prostitutes have been kicked out to make way for a controversial new scheme promoting the city's young fashion talent.

The red-light district of Amsterdam, famous for its sex shops, brothels and "coffee shops", is relaunching itself... as a fashion hotspot. Last month a project called Redlight Fashion Amsterdam offered a group of young Dutch designers the chance to live and work rent-free for a year in the former establishments of prostitutes; their designs will be also be available to buy in a gallery store.

The project sits at the very heart of the Wallen (red-light district) and the result is a radical mix of hip, young Dutch designers and members of the world's oldest profession. Bathed in the neon glare of the sex shops, the work of these designers vies for space between windows displaying girls dressed in eye-popping underwear.

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